Research

Original research on the connected audience economy.

Benchmarks, industry studies and forward-looking reports on audience ownership, venue revenue and connected physical spaces.

How venues, event operators and physical locations are shifting from rented reach to owned audience.

Benchmarks for recurring revenue, subscription mix and ARPU across venue categories.

A definitional report on the emerging category of Connected Audience Infrastructure.

Annual trends in how physical visitors engage with venues — and how venues capture that engagement.

A landscape survey of the technology stack behind modern venues.

A 5-year forward view on how physical audiences become the next major media and commerce layer.

Reference benchmarks for audience size, engagement, capture rate, subscribers and ARPU across venue categories.

Custom research

Need bespoke research for your venue or category?

We build modeled research and benchmark projections for enterprise venues, networks and industry operators. Schedule a Discovery Call to scope it.